So you have a website and you want to make it transactional but what are the benefits and why should you take the leap from brochure or lead generation systems to eCommerce.
What is Shopping Cart Software?
Shopping carts or eCommerce as it’s also known as refers to a website which uses specialist ecommerce shopping cart software to facilitate the process of buying and selling products or services over the internet.
Most advanced shopping cart and eCommerce Software systems include built in customer relationship management modules which allow you to track and record you buyer data allowing you to create targeted marketing campaign using email in increase up sell and customer retention rates.
Stock Control & Warehouse Management
As with CRM most cutting-edge systems also provide warehouse management and stock control software modules allowing you manage your entire warehouse product inventory within a single system. This has additional benefits that can only be realised though having full integrated shopping cart system such as increased warehouse efficiency and reduced support cost though running less systems.
Multiple Payment Systems
It sound funny but if your moving from enquiry based your prime benefit will be upfront payment for your goods, as well as being able to tap into standard card based payment methods using gateways such as SagePay and Comidea most modern shopping cart software solutions also allow the use of 3rd party payment systems such as Paypal and Google Checkout.
As well as allow you to market your products via your website many ecommerce software packages and shopping cart systems also support simple exporting of feeds to 3rd party sellers. This means you can with little effort start selling your entire product range via auction websites such as eBay, merchant systems such as Amazon and Google Shopping, allowing you to maximise your exposure across multiple channels.
Traditional navigation for non-ecommerce website means if you have a large product base you menu ether has to grow to large unmanageable size or resulting in multiple layers in your website structure. One of the primary benefits of shopping cart software for many businesses converting to online ecommerce systems is the multi-facetted navigation which allows users to filter products based on their attributes within a single menu. For example a TV could be filtered by screen size, price and HDMI ports simplifying the process of find product which matching their customer’s needs.
Exact Abacus provide shopping cart software solutions with built in Stock Control, CRM, Supply Chain Management and Warehouse Management Systems and eCommerce. With basic websites only systems starting from only £99pcm.